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Establishing the IT Marketing Function |
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The Need:
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IT perceived
as an involved, caring, compassionate function within the organization that: |
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Understands the business |
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Strives to deliver value |
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Communicates effectively
with its customers and senior management |
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The
Objective: |
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To better
understand IT's customer needs and to act to satisfy those needs to both
delight IT's customers and generate increased value to the business. |
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Approach: |
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If IT is a "business
within the business," as many have observed, then why not recognize and
establish a formal marketing department within IT responsible for the
traditional marketing functions of business? Empower this department
with responsibility for improving the perception and reality of IT's image,
responsiveness and professionalism. Assign it responsibility for
pricing, promoting, customer relations and sales. Position it
appropriately on the IT organization chart so it can discharge its
responsibilities. Hold it accountable for delivering on its
objectives. |
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Benefits: |
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If formalized
and exploited, the IT Marketing department holds the promise of improving
IT's productivity, enhancing IT customer service and realizing IT's destiny
of becoming the complete business within the business. |
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To see examples of this service in
action, click on the buttons below to view Success Stories: |
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High Tech
Manufacturer |
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Health
Maintenance Organization |
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Mortgage
Refinancing Bank |
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Financial
Annuities Group |
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