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Success Story - Marketing IT Services |
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Client:
Mortgage Refinancing Bank |
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Project:
Conducting an IT Public Relations Campaign |
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Situation:
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A rapidly
growing mortgage refinancing bank was planning a major reorganization of its
IT department to cope with growth. A new layer of management between
the CIO and existing staff was envisioned, as were several new IT
departments including a project office and customer services group.
The customer services group would be
composed of account representatives that would serve as liaisons between IT
and key departments of the bank.
A new steering committee composed of
senior executives from each key department of the bank would be responsible
for IT spending and project prioritization.
Rumors of the planned reorganization
were spreading among current IT employees, who feared everything from
demotion to outsourcing. |
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Approach |
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A change management
initiative was launched to explain the need for the reorganization, the
nature of the new positions and procedures and the benefits to IT employees,
the IT user community and the bank.. Bi-weekly
briefings by IT and bank management were held to discuss details of the new
organization as they were being finalized with employees. Position and function
descriptions were posted on the company's intranet as they were approved.
A monthly newsletter from the CIO to all employees was initiated. In the newsletter, which included articles
on project status, new technology and training schedules, were depictions of
the new IT structure and discussions by the CIO of its features and
functions. |
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Results |
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The rumor mill quieted.
While uncertainty and some grumblings could still be heard, these were
supplanted by expressed interest and even enthusiasm for the new structure.
Inquiries about how to apply for jobs were received and the transition to
the new structure occurred without undue turmoil. By ensuring
incumbents were well represented in newly created jobs and in the new
departments, acceptance of the organizational changes into the day-to-day
operations of IT occurred quickly. |
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To see details about the services
provided in this engagement, click on the button below: |
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Marketing IT
Services |
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